The process is as follows:  you meet Antonia and one of her assistants to discuss any thoughts that you may already have.  There are lots of sample wedding dresses in the shop that are used specifically to encourage ideas and show different styles and fabrics at play.  On the back of that meeting, Antonia will then do some designs and a quote.  Once a design has been established, you have a toile fitting (a calico mock-up of your dress) and three subsequent fittings.